Whether your goal is to attract more punters to your sportsbook, grow your existing audience or both, you need to offer high-quality content. A great way to do that is through interviews with readers. This type of content will also allow you to get more insight into how your readers interact with your website and its features.
A good sportsbook will verify the location of its customers, so it can make sure that they are legally gambling in the state where they live. This verification is done through geo-location services, which can detect your device’s location and determine if you are within state lines. This is important because some states, like Utah and Hawaii, have laws that prohibit sports betting.
Writing a quality article on sports betting requires a lot of research and preparation, but the rewards can be great. A well-written sportsbook article can help you attract a new audience and increase your sales. The key is to find a niche and tell a story that is engaging and interesting. The best writers manage to place a sport in a larger context. Laura Hildebrand’s Seabiscuit told a portrait of depression-era America; C L R James’ Beyond a Boundary gave cricket a West Indian cultural identity; and Nick Hornby’s Fever Pitch rummaged around the mental store room of football fans. This is the sort of writing that sportsbooks want to read.
